Girl Effect and StriveTogether Launch Innovative Community Engagement Project in Adams County, CO

Girl Effect partners with national nonprofit to help local cradle-to-career partnership deploy young women to survey and interview peers in Adams County, Colo.

CINCINNATI, OH — Girl Effect and StriveTogether, a national nonprofit working to improve education for every child, today announced the launch of an innovative community engagement project in Adams County, Colo.

TEGA (Technology Enabled Girl Ambassadors) is Girl Effect’s youth-led research methodology that trains young women between ages 18 to 24 to become fully qualified researchers, unearthing unique insights about their community to inform local efforts to improve educational outcomes. The Youth Initiative of Adams County — a local cradle-to-career partnership — will support the TEGAs as they collect data and stories from other young people in the area about key issues and unmet needs.

“Girl Effect exists to equip and inspire young people — especially girls — to use their voice, reimagine their value and build the connections they need to live healthier, safer, more educated and economically stable lives,” said Laura Scanlon, director of TEGA. “We can’t achieve this without addressing the data gap that exists around young people in order to properly inform interventions. This is a challenge not just in developing nations but across the globe. We are incredibly excited to be partnering with StriveTogether to achieve a better understanding of the underlying issues that might be holding young people back in Adams County and then turn these insights into action quickly.”

TEGA was originally developed as a research tool in Northern Nigeria to uncover insights about girls living in some of the hardest to reach communities in the world. Young women (TEGAs) are trained via bespoke smartphones to become qualified interviewers, with a curriculum devised in partnership with the Market Research Society. Through a specially developed app, the girl researchers conduct the research themselves and send the findings back to a content hub, where it is programmatically analyzed within 15 minutes.

The idea is borne out of the understanding that an adolescent girl is more likely to respond openly and authentically to someone like her — who understands her background and the culture in which she lives. There are now more than 200 TEGAs operating around the world.

Adams County marks the second project Girl Effect has launched in the U.S., following a successful pilot last year in Saginaw, Mich. Described by U.S. Rep. Dan Kildee (D-Flint) as “important work,” the pilot yielded unprecedented insights into the experience of young people in Saginaw, and helped prove TEGA’s authority as a globally effective research tool to better understand young people. READ MORE

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